Organization Strategy Internal Environment
1/14/22, 4:21 PM Milestone One Guidelines and Rubric – MBA-540-X3553 Org Strategy in Global Env 22TW3
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Milestone One Guidelines and Rubric
Overview
You got the job! You have been appointed the director of strategic planning for the Fortune Global 500 company you selected in
Module One. They were impressed with your detailed background research about the company’s vision and goals.
The vice president of strategy and opera�ons (VP) has confided to you that strategic planning has been a challenge for the company
over the past year, specifically cra�ing new strategies and aligning them to the company’s mission and goals. You have now been
tasked with crea�ng a new strategic planning proposal to help the company explore at least one new growth opportunity to
increase its revenue or market share in the industry.
To create your proposal, you first need to analyze the company’s business environment and iden�fy possible opportuni�es for
growth. In this assignment, you will analyze your company’s internal business environment and explain its influence on revenue or
market share.
Prompt
Perform an internal environment analysis of your company to understand the company’s current business environment and future
goals. Use resources such as the company website, which will have per�nent informa�on including its most recent sustainability
report, and other relevant sources to help complete this presenta�on. You can also use the resources in the MBA Library Research
Guide to conduct further research about your company.
Create a Microso� PowerPoint presenta�on to show the results of your analysis. Use both onscreen text and speaker notes to
convey your informa�on effec�vely. For example, you can use brief bulleted lists summarizing the highlights of your analysis on the
slide, and include more detailed explana�ons where needed in your speaker notes.
Specifically, you must address the following rubric criteria:
A. Overview (slide 1): Provide a brief overview of the company’s products, services, and customer base.
B. Exis�ng En��es (slides 2–3): Iden�fy at least two exis�ng partnerships, mergers, or acquisi�ons. Explain how these en��es
contribute to the company’s revenue or market share.
C. Five-Year Goals (slide 4): Speculate on what the company wants to achieve in the next five years by considering its mission
statement, its values and goals, and relevant sec�ons of its sustainability report.
Guidelines for Submission
Submit a PowerPoint presenta�on with 4–6 slides. Sources should be cited according to APA style. Consult the Shapiro Library APA
Style Guide for more informa�on on cita�ons.
Criteria Exemplary (100%) Proficient (90%) Needs Improvement
(70%) Not Evident (0%) Value
Overview Exceeds proficiency
in an excep�onally
clear, insigh�ul,
sophis�cated, or
crea�ve manner
Provides a brief
overview of the
company’s products,
services, and
customer base
Shows progress
toward proficiency,
but with errors or
omissions; areas for
improvement may
Does not a�empt
criterion
